ADVISORY
Be the Change Group – Purpose Generates Sustainable Growth…
Helping businesses make more money by doing more good, and non-profits do more good by making more money.
Businesses
The Need
Over 80% of Fortune 500 CEOs recently surveyed say they want their companies to be more purpose-driven. Leaders across the planet realize the most sustainable way to grow business is to stand for something, but are not sure how to do it.
The Urgency
It has been proven around the world: firms who embrace a purpose – beyond product or brand – have stock values that outperform markets 10x and retain 3 times more staff.
This is not corporate social responsibility or giving. It is the new paradigm for success.
The Solution
Be the Change Group helps businesses make more money by doing more good – aligning marketing, sales, brand and HR to purpose.
Non-Profits
The Need
Giving levels in North America have not increased since the 1960s, while the number of non-profits has grown by over 400%. Fundraising has become the number one cost and the number one energy drain as competition grows exponentially.
The Urgency
Changes in government funding, the disintermediation of giving, the growth of purpose-driven business and new demands from millennials…. Non-profits urgently need to reinvent their funding models.
The Solution
Be the Change Group helps non-profits make more money by doing more good – aligning marketing, sales, brand and HR to purpose.
Testimonials
Working with Jon was a unique experience for us at TechForGood. It was a journey that helped us articulate TechForGood’s global positioning and value proposition. The process provided us, the founders, a new perspective on the opportunity international impact offers to tech entrepreneurs, and changed our perspective that was initially based on solving problems. Jon helped us bridge between the international demand for social-tech solutions (startups that do innovative use of technology to address global social and environmental inequalities) and the entrepreneurs with whom we work. Together we created a value proposition that is practically used to attract different stakeholders, from global corporates to high net worth individuals as impact investors. We will definitely continue working with Jon on our future endeavours to create a global ecosystem for impact generating startups.
Jon helped provide clarity as the business was pivoting and changing its direction. Through challenging, emotional and stressful times, he helped me focus on what really mattered in the conversation. Jon is a committed professional that listens, understands and makes a difference. He has truly changed my perspective and helped take my leadership to the next level.
